Three Words

I’ve been working on my “Brand” and let me tell you, this is not an easy assignment. The task is to identify three words that will distinguish my writing from other writers. Three words or less that will give my audience an impression or expectation of how my stories will meet their needs.

Brand Branding Marketing Commercial Name Concept

This exercise prompted me to consider my mission. What do I want to accomplish through my writing? Who is my target audience? How will the reader benefit? What expectations have my readers already formed?

I write because I want to share God’s plan for salvation with sensitivity and grace, in a friendly, non-threatening manner. It’s my desire that everyone have hope because they have Christ.

I want my readers to feel as if they’ve spent time with friends.

Two girls are enjoying living room.

The setting for my stories will always be a rural community in the South because that’s what I know.

Coffee table with teacups and tasty pie in garden

What three words would you use to describe my stories and blogs? Why do you read my blog? What is your expectation?


I’m anxious to see your opinions.

Until I post again,



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Shelia Stovall is a Southern, small-town librarian, and has an understanding of what women like to read. She is a member of ACFW and is currently the Treasurer of the Middle Tennessee ACFW Chapter. Shelia is a member of the Ky. Public Library Association and the American Library Association. Her short story, The Barber’s Sanctuary, won the fiction division of Kentucky Monthly’s sixth annual Writer’s Showcase in the November 2013 issue. Shelia is a weekly columnist for the Citizen-Times, based in Scottsville, Ky. Shelia’s Southern, small-town roots have given her an understanding of community and women's friendships. Her writing deals with difficult contemporary issues, but there’s always a thread of hope amid the calamity. Shelia is passionate about African missions and has traveled to Africa annually for the past four years. Community service is also important to Shelia, and she has volunteered as a crew chief for five years at Camp Habitat, (a Christian youth service camp that partners with Habitat for Humanity).

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