I’ve been working on my “Brand” and let me tell you, this is not an easy assignment. The task is to identify three words that will distinguish my writing from other writers. Three words or less that will give my audience an impression or expectation of how my stories will meet their needs.

Brand Branding Marketing Commercial Name Concept

This exercise prompted me to consider my mission. What do I want to accomplish through my writing? Who is my target audience? How will the reader benefit? What expectations have my readers already formed?

I write because I want to share God’s plan for salvation with sensitivity and grace, in a friendly, non-threatening manner. It’s my desire that everyone have hope because they have Christ.

I want my readers to feel as if they’ve spent time with friends.

Two girls are enjoying living room.

The setting for my stories will always be a rural community in the South because that’s what I know.

Coffee table with teacups and tasty pie in garden

What three words would you use to describe my stories and blogs? Why do you read my blog? What is your expectation?

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I’m anxious to see your opinions.

Until I post again,

Shelia